Running a marketing planning workshop

The process involves a series of workshops where knowledge and ideas are generated, gaps in understanding acknowledged and actions agreed to acquire the missing information for the following workshop. A marketing template is completed including action plans with clear responsibilities and dates for completion. The process also includes agreement on priorities and specific measurements for success.

Creating a Brown Paper a Practical Guideline

This post includes a presentation on how a Brown Paper workshop can be run – it explains what a Brown Paper is and how to ‘create’ one in a workshop setting.

How to do a Force Field Analysis – a practical guide

Force field analysis has a long history this simple guide takes you through the process of creating a force field

How to do a RACI Charting and Analysis – a Practical Guide

RACI is an acronym that stands for: Responsible, Accountable, Consulted and Informed. A RACI chart is a matrix of all the activities or decision making authorities undertaken in an organisation set against all the people or roles. At each intersection of activity and role it is possible to assign somebody: Responsible, Accountable, Consulted or Informed for that activity or decision.