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Writing effective sales copy is a skill and is vital to any business. Luckily, you can learn this skill by reading about it and by using common sense. Most of what you will learn is common sense and will go a long way in increasing your sales. Of course, all elements of writing sales copy cannot be covered in one short article but I have touched on many of the basic rules and strategies to remember and the mistakes to avoid. As we all know customers are the core of any business in one way or the other. Without our customers, we would be nothing. So, it would be a wise decision to make sure all of our customers are properly taken care of and satisfied when they do business with us. Listed below are ten ways we can begin to secure our customers happiness and satisfaction. Marketing segmentation and positioning For sure cold-calling is not for every sales team or every product or service, but for certain services, cold-calling is very effective in finding prospects willing and able to purchase and is an extremely effective prospecting tool. Because cold-calling, making an unsolicited business approach, either door stepping or by phoning, just like spamming, is surprisingly successful if done well and above all is targeted and qualified. A successful customer relationship management (CRM) approach in a marketing sense is using technology to build long-term customer franchises – enabling loyalty. This reduces churn-rates helps cross selling of other company products or enables up-selling when the time is right. The key to building a customer franchise is the intent of a company to build a long-term relationship based on trust – and not just a commitment to building a long-term sales cycle. This is the first in a series of lectures given at London University – the title of this one is focus on customers and looks at the psychology of buying behaviour and demographics. This slide show covers the introductory lecture for the London University post graduate marketing course. Introduces the broad concepts and sets the ground for the remaining lecture series Viral marketing has an array of possibilities and ways to achieve your |
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