Running a marketing planning workshop

The process involves a series of workshops where knowledge and ideas are generated, gaps in understanding acknowledged and actions agreed to acquire the missing information for the following workshop. A marketing template is completed including action plans with clear responsibilities and dates for completion. The process also includes agreement on priorities and specific measurements for success.

Market Segmentation and Positioning

Marketing segmentation and positioning

How to manage remote staff – tips and guidelines

Remote/virtual staff must clearly understand why they exist and be able to translate their purpose into actions. Research suggests greatest problem for staff and managers is still communication. Managers must become results oriented, shift from being a controller to a leader or coach. Need to develop specialised communication and planning skills, including the ability to communicate well electronically.

The best practice of managing diversity at work

This article discusses what is meant by diversity, outlines the business case for taking a positive approach to diversity at work, and discusses the psychological underpinnings of related concepts such as stereotyping, prejudice and group membership. Most importantly it will highlight best practice for training and diversity awareness sessions, as recent research highlights that if not done correctly diversity training can actually make things worse.

Marketing Focus on customers – slide show lecture series from the University of London

This is the first in a series of lectures given at London University – the title of this one is focus on customers and looks at the psychology of buying behaviour and demographics.

The Human side of outsourcing – managing people change

An outsourcing transfer can be viewed as a form of transition. This change process involves involuntary movement from one company to another, with possible similarities, from the staff point of view, to mergers and acquisitions. The transfer may also include staff reductions or ‘downsizing’, and the new organization will make some effort to develop a relationship with their new staff in the form of organizational socialization.

Quality assurance policy – this is a high level statement of aims and objectives

An assurance policy is a high level statement of objectives and approaches that are further worked out in the Quality Plan – shown here in this post is an example of the main clauses in the policy statement typically signed off by senior management.

What is the relationship between leadership and Motivation?

Research on motivation and leadership continued for many years with little interaction between the two areas, although more recently motivational concepts have been drawn upon to understand leadership processes. Many motivational theories were posited to have direct implications for leader behaviour, however the evidence for motivational impact is unclear.

Main Content for a Training and Development Policy

This post covers the essential elements of a training and development policy

Guidelines for Intranet Best Practice

Substantial funds have been invested by companies on implementing internal web sites, and more recently on developing HR competencies for the intranet to facilitate employee and management ‘self-service’. However, despite the potential benefits to both the individual and the organization, utilisation of these systems is generally low.