How to use Twitter effectively for Business: Tips and Tricks

Have you thought about using Twitter to market your business? Twitter is free, and available to small and large businesses. Here are some tips and tricks on using Twitter to promote your business. Here are four tips to use your Twitter account effectively.

The Consulting Process – How to Run an Assignment

The consulting process slides from my Kingston Course

SERVQUAL – measuring service quality

SERVQUAL (Service Quality) is a self-administered questionnaire designed to measure how customers view/judge service quality. Parasuraman et al (1994) defined service quality as the degree of discrepancy between customers’ normative expectations for the service and their perceptions of the service performance.
Parasuraman made the assumption that customers judge service quality by making a comparison between their expectation of the service that they should receive and their perceptions of the service that they actually receive.

Is foreign outsourcing of American jobs by American Companies immoral?

Lawmakers in more than 25 states and in the United States Congress have identified foreign outsourcing as a threat to US employment and prosperity. Legislators must ban federal or state contracts with companies that would outsource jobs to foreign countries.

Can risk be reduced by sourcing from multiple suppliers offshore?

Can risk be reduced by multishoring? – the latest buzz word in the outsource vocabulary does it mean anything or just there to entice?