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A core competency can take various forms, including technical/subject matter know-how or a particular business process. It can also be the possession of a key resource such as close relationships with customers and other suppliers in the value chain. An important aspect of a core competence is its embedded nature in the organisation’s activities – true core competences are difficult to extract from an organisation in a simplistic way. Social media marketing is extremely important to your business and as this marketing method evolves, so must you and your business. Social media marketing is marketing through online communities, social networking sites, blogs, etc. |
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