How to Get and Use E-Mail Addresses for Viral Advertising

Viral marketing has an array of possibilities and ways to achieve your
overall goals. However, just like everything else, preplanning and the right
setup to create success are the things you will need to make it work for you
and your e-business.

The first thing you want to be sure you don’t do is get over-zealous. The
one thing you need to avoid at all costs is spamming. Spamming is still used
widely, but with the government establishing more restrictions and fines you
don’t want this to be a problem for you. The professional image of your site
will also suffer if you send mail blatantly.

Spamming requires a database that contains a huge list of e-mail addresses
set up so that the message can be delivered with one click. The problem with
it (aside from the governmental restrictions and associated fines) is that
it irritates the recipients and kills the validity of your campaign, which
in turn kills the factors that would motivate someone to refer your site.

You need to personalize by creating your website with personal appeal. You
must see to it that your website makes your customers feel safe, secure and
cared for. E-mail is important, because it is going to be one of the most
affordable ways to keep in touch with your customers.

The proper way to handle email permission is to first let your customer know
that you will not transmit their e-mail addresses to third party companies.
The next thing to do is to attach the need for their e-mail addresses to
benefits they can receive.

For example: Coupons or discounts that are only available to members who
receive e-mail notifications. With each e-mail you send the viral marketing
effect takes place.


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