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The business case for being positive about diversity at work is not just legal and financial, it is also closely linked to looking after your customers as well as your staff. Although many organisations are becoming more aware of the legal aspects of discrimination, a focus on the legislation will not change hearts and minds. Carol highlights how our society’s increase in choice, mass media and individualism requires confidence to enable us to choose and do well. Yet there seem to be many misunderstandings about how to develop confidence, and even what we mean by it. This book discusses how new technology and the increasing connectivity of the web brings unlimited access to both culture and content. The focus is on the economics of business in our wired world. There remain problems with getting outsourcing right yet we all buy into the gung-ho press around this important change – lets get a grip and make this important change right. |
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