When you are in business, you need to remember that without your customers, you are nothing. I have been in the ebook business for 6 years (internet marketing over 10 years) and have grown to appreciate my customers immensely. It always amazes me when a fellow online business owner shows his/her customers no appreciation. I even had one fellow ebook store owner say that he wanted everything as easy as possible because he did not want to have to bother with his customers. I was stunned!
So, if you are like the above mentioned business owner and don’t want to have to “bother” with your customers, here are ten effective tips for doing just that!
1. Treat Your Customers Like Idiots – Use a lot of hype, pushy sales talk, clichés and mumbo-jumbo in your sales pitch and product info. These people don’t know anything about what you’re selling so why talk to them honestly and intelligently.
2. Be Vague – Don’t have any clear, concise info on your website. Don’t give a positive call-to-action. Don’t let the customer know what your site is all about. Don’t tell them anything about what you have to offer or how it can benefit them.
3. Don’t Bother Keeping Your Word – Promise them the moon and then after they buy who cares?? Once you make the sale, why bother keeping your promise – they fell for it!
4. Don’t Answer Their Questions – Take your time answering emails. Don’t put a FAQ page on your site. Don’t give each one as much attention as they need to address all of their concerns. You will probably just waste a lot of time answering their questions and then they won’t buy anyway.
5. Make Your Site as Annoying as Possible – Be sure to add a lot of flash, frames and music to your site. Don’t make all the pages consistent and be sure to confuse them with a complicated navigation menu.
6. Be Sure to Automate Everything – Don’t give your customers the personal touch and be in contact with them. That takes too much time. Automate everything so you don’t have to deal with them.
7. Hidden Costs – Don’t be upfront with all your product costs, shipping, etc. If they know what everything costs, they probably won’t order!
8. Definitely Don’t Offer Contact Info – Do not put your name and contact info on your site. You don’t want these people to know who you are or how to contact you.
9. Make Them Jump Through Hoops to Order – Make them click through as many steps as possible to order from you. This way you know they really want your products. If the ordering process is too simple, they might wonder why?!
10. Don’t Be Continually Updating Your Site – They might get confused if you keep changing things and offering new products, services, sales and specials.
Writing effective sales copy is a skill and is vital to any business. Luckily, you can learn this skill by reading about it and by using common sense. Most of what you will learn is common sense and will go a long way in increasing your sales. Of course, all elements of writing sales copy cannot be covered in one short article but I have touched on many of the basic rules and strategies to remember and the mistakes to avoid.
Terri Seymour (also known as ‘The eBook Lady’) has over ten years online experience and has helped many people start their own business. Visit her site at http://www.seymourproducts.com
Website owners need to understand the statistics of the traffic flowing into their websites. The potential cannot be fully realized if this important ingredient is missing. Alexa stats may prove to be that tool to help in that process. It is important for all website owners to understand how they can analyze Alexa stats to increase the amount of visitors that they see in a given period of time. Knowing what to read from these analytical statistics will help you to run a successful marketing blitz.
Alexa is great at pulling demographics from various websites, helping users to better understand who their viewers are and who their viewers could be. Look at demographic analysis as doing a thorough survey on your target market – you are working to understand who you are targeting. The more that you understand about your target, the better that you can target them. Getting a grasp of your traffic demographics definitely helps you target the right segment of people to visit your website. This information is incredibly important in the world of advertising and marketing, crucial to the success of the biggest websites on the Internet.
You need to know exactly how you are getting the traffic that you get on your website. You have to understand where the point of origin is to know what is going for your website and what is not. You want to know if individuals are simply typing in URLs, coming in off of search engine results, or are coming in off of backlinks on other websites. If you want to get website traffic you need to know where your strengths and weaknesses are, as far as traffic is concerned. You can work on pushing your strengths while honing in on and fixing your weaknesses.
Have you ever wondered what your target market is searching for? Have you ever wondered what search results bring people directly to your website? Alexa stats will help you to boost website hits by looking at the actions of visitors and potential visitors. You will be able to make changes to your website that will directly target those individuals, helping you to see better results and higher numbers. You will get website traffic and you will see an increase I both view numbers and advertising revenue if you tailor your website to the information you find through Alexa. Alexa stats are a strong and invaluable tool for any website. These analytical tools help you to completely understand the makeup of your website and the traffic that comes into your website. They will help to show you where you need to push your focus to, and what you need to do to increase website traffic. This information undoubtedly helps you to work the statistics to achieve the results you crave for.
Tom Koh has been swimming in the primordial Internet soup since the 1990’s. He has pioneered several highly successful Internet ventures. Tom now helps others succeed by sending website traffic to help SEO, Alexa ranking and sales via one of his services: www.increase-website-traffic.org.
10 Ways to Secure Your Customer’s Satisfaction by Terri Seymour
As we all know customers are the core of any business in one way or the other. Without our customers, we would be nothing. So, it would be a wise decision to make sure all of our customers are properly taken care of and satisfied when they do business with us. Listed below are ten ways we can begin to secure our customers happiness and satisfaction.
Satisfied customers are our best advertisements so be sure to treat them all as you would want to be treated. Customers are intelligent individuals and need to be regarded as such. Doing this will bring your business to new levels! Terri Seymour (also known as ‘The eBook Lady’) has over ten years online experience and has helped many people start their own business. Visit her site at http://www.seymourproducts.com for resources and other great info.
What Is Search Engine Optimization
Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops. It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be “submitted” to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.
If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues.
Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.
What if you discovered how to get started making massive money from your coaching program easily? Here are 5 simple steps to get you started.
Step 1 – Help your clients to solve their problems.
Here are step-by-step details that you can apply quickly and easily…
Step 1 – Help your clients to solve their problems.
To make massive income online from your coaching your main goal should be to help your clients to solve their problems. All you need to do is help them out and be reachable when they are in need. Give them one-on-one support and this will make sure that they are always motivated to stay subscribed to your coaching program. Honesty is the key to massive coaching success…
Step 2 – Be absolutely honest in what you are providing them.
You have to be absolutely honest with your clients and tell them exactly what you can provide out of your coaching and what you cannot. Reason being, they are paying you big money and they will surely expect something more from you in return. Therefore you have to make sure to specify exactly what they will be getting in terms of products and your personal time. Trust and relationship is the key to massive coaching success…
Step 3 – Win their trust and establish yourself as an expert in your niche.
If you are planning to start your coaching program, you have to be sure that you establish a trust factor with your visitors before you go about promoting them your coaching. This is because no one online will be able to shell thousands of dollars for your coaching without knowing and trusting you as an expert in your niche. Therefore make sure that you setup a system wherein your clients are forced to trust you and then you can softly promote your coaching at the backend. The more interesting will be your coaching program, more money you will make…
Step 4 – Make your coaching interesting and interactive.
It is absolutely important that your coaching program is interesting. You can do this easily by making your coaching session interactive and by allowing your clients to participate in your coaching call. The easiest way to do this is that you can tell your clients to ask you questions as soon as you are done with a particular coaching topic; then you can discuss the solution with your client. Question and answer session will make you big money out of your coaching…
Step 5 – Solve their most pressing questions to get results.
Make sure that you setup a teleseminar in your coaching program where you provide a question and answer session for your clients. All you have to do is conduct a weekly teleseminar specifically for your coaching clients and allow them to throw questions on you. Their questions will provide you a bunch of ideas that will allow you to setup your next group coaching call.
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Do you want to learn how to use articles like this to drive targeted traffic to your site? Click here: Article Writing Guide
Renewable energy sources more imagined than real
We are often attracted to renewable sources as there seems an almost unlimited amount of potential energy available if only we can get our hands on it. We often we hear of proponents of renewable sources coming up with fantastic pools of resource at high efficiencies that we can access at no (apparent) cost. Take for example tidal energy. The amount of energy in tidal power generated by the gravitational energy of (mainly) the moon comes to a total of about 3.5 terawatt hours (1012) which seems at first sight a great deal of energy but is in fact only 20% of the global demand in total. Furthermore there are twenty places in the world where tidal flow exceeds the around 1.5 meters per sec at peak flow which would be sufficient to drive a turbine farm which means the actual accessible power is very small (and periodic) at around 200 gigawatt’s (109) of available energy – or around one thousandth of the available energy supply. So there is in principle a large amount of energy there but unfortunately we are unable to access it in any reasonable way.
As so often is the case spokespeople appear every so often extolling the virtues of a green half baked idea when the engineering aspects almost always rules out getting anywhere near such stratospheric benefits. We have only to look at wind power, many of the turbines operate as miserable efficiencies and blight the landscape for miles around. What is needed is a bit more evidence based evaluation and a little less hype and hope.
On March 24 a FINDALL search in Google for keywords density optimization returned 240,000 documents. I found many of these documents belonging to search engine marketing and optimization (SEM, SEO) specialists. Some of them promote keyword density (KD) analysis tools while others talk about things like “right density weighting”, “excellent keyword density”, KD as a “concentration” or “strength” ratio and the like. Others even take KD for the weight of term i in document j, while others propose localized KD ranges for titles, descriptions, paragraphs, tables, links, urls, etc. One can even find some specialists going after the latest KD “trick” and claiming that optimizing KD values up to a certain range for a given search engine affects the way a search engine scores relevancy and ranks documents.
Given the fact that there are so many KD theories flying around, my good friend Mike Grehan approached me after the Jupitermedia’s 2005 Search Engine Strategies Conference held in New York and invited me to do something about it. I felt the “something” should be a balanced article mixed with a bit of IR, semantics and math elements but with no conclusion so readers could draw their own. So, here we go.
In the search engine marketing literature, keyword density is defined as
where tfi, j is the number of times term i appears in document j and l is the total number of terms in the document. Equation 1 is a legacy idea found intermingled in the old literature on readability theory, where word frequency ratios are calculated for passages and text windows – phrases, sentences, paragraphs or entire documents – and combined with other readability tests.
The notion of keyword density values predates all commercial search engines and the Internet and can hardly be considered an IR concept. What is worse, KD plays no role on how commercial search engines process text, index documents or assign weights to terms. Why then many optimizers still believe in KD values? The answer is simple: misinformation.
If two documents, D1 and D2, consist of 1000 terms (l = 1000) and repeat a term 20 times (tf = 20), then for both documents KD = 20/1000 = 0.020 (or 2%) for that term. Identical values are obtained if tf = 10 and l = 500.
Evidently, this overall ratio tells us nothing about:
1. the relative distance between keywords in documents (proximity)
2. where in a document the terms occur (distribution)
3. the co-citation frequency between terms (co-occurrence)
4. the main theme, topic, and sub-topics (on-topic issues) of the documents
Thus, KD is divorced from content quality, semantics and relevancy. Under these circumstances one can hardly talk about optimizing term weights for ranking purposes. Add to this copy style issues and you get a good idea of why this article’s title is The Keyword Density of Non-Sense.
The following five search engine implementations illustrate the point:
Linearization is the process of ignoring markup tags from a web document so its content is reinterpreted as a string of characters to be scored. This process is carried out tag-by-tag and as tags are declared and found in the source code. As illustrated in Figure 1, linearization affects the way search engines “see”, “read” and “judge” Web content –sort of speak. Here the content of a website is rendered using two nested html tables, each consisting of one large cell at the top and the common 3-column cell format. We assume that no other text and html tags are present in the source code. The numbers at the top-right corner of the cells indicate in which order a search engine finds and interprets the content of the cells.
The box at the bottom of Figure 1 illustrates how a search engine probably “sees”, “reads” and “interprets” the content of this document after linearization. Note the lack of coherence and theming. Two term sequences illustrate the point: “Find Information About Food on sale!” and “Clients Visit our Partners”. This state of the content is probably hidden from the untrained eyes of average users. Clearly, linearization has a detrimental effect on keyword positioning, proximity, distribution and on the effective content to be “judged” and scored. The effect worsens as more nested tables and html tags are used, to the point that after linearization content perceived as meritorious by a human can be interpreted as plain garbage by a search engine. Thus, computing localized KD values is a futile exercise.
Burning the Trees and Keyword Weight Fights.
In the best-case scenario, linearization shows whether words, phrases and passages end competing for relevancy in a distorted lexicographical tree. I call this phenomenon “burning the trees”. It is one of the most overlooked web design and optimization problems.
Constructing a lexicographical tree out of linearized content reveals the actual state and relationship between nouns, adjectives, verbs, and phrases as they are actually embedded in documents. It shows the effective data structure that is been used. In many cases, linearization identifies local document concepts (noun groups) and hidden grammatical patterns. Mandelbrot has used the patterned nature of languages observed in lexicographical trees to propose a measure he calls the “temperature of discourse”. He writes: “The `hotter’ the discourse, the higher the probability of use of rare words.” (1). However, from the semantics standpoint, word rarity is a context dependent state. Thus, in my view “burning the trees” is a natural consequence of misplacing terms.
In Fractals and Sentence Production, Chapter 9 of From Complexity to Creativity (2, 3), Ben Goertzel uses an L-System model to explain that the beginning of early childhood grammar is the two-word sentence in which the iterative pattern involving nouns (N) and verbs( V) is driven by a rule in which V is replaced by V N (V >> V N). This can be illustrated with the following two iteration stages:
0 N V (as in Stevie byebye)
1 N V N (as in Stevie byebye car)
Goertzel explains, “-The reason N V is a more natural combination is because it occurs at an earlier step in the derivation process.” (3). It is now comprehensible why many Web documents do not deliver any appealing message to search engines. After linearization, it can be realized that these may be “speaking” like babies. [By the way, L-System algorithms, named after A. Lindermayer, have been used for many years in the study of tree-like patterns (4)].
“Burning the trees” explains why repeating terms in a document, moving around on-page factors or invoking link strategies, not necessarily improves relevancy. In many instances one can get the opposite result. I recommend SEOs to start incorporating lexicographical/word pattern techniques, linearization strategies and local context analysis (LCA) into their optimization mix. (5)
In Figure 1, “burning the trees” was the result of improper positioning of text. However in many cases the effect is a byproduct of sloppy Web design, poor usability or of improper use of the HTML DOM structure (another kind of tree). This underscores an important W3C recommendation: that html tables should be use for presenting tabular data, not for designing Web documents. In most cases, professional web designers can do better by replacing tables with cascading style sheets (CSS).
“Burning the trees” often leads to another phenomenon I call “keyword weight fights”. It is a recurrent problem encountered during topic identification (topic spotting), text segmentation (based on topic changes) and on-topic analysis (6). Considering that co-occurrence patterns of words and word classes provide important information about how a language is used, misplaced keywords and text without clear topic transitions difficult the work of text summarization editors (humans or machine-based) that need to generate representative headings and outlines from documents.
Thus, the “fight” unnecessarily difficults topic disambiguation and the work of human abstractors that during document classification need to answer questions like “What is this document or passage about?”, “What is the theme or category of this document, section or paragraph?”, “How does this block of links relate to the content?”, etc.
While linearization renders localized KD values useless, document indexing makes a myth out of this metric. Let see why.
Tokenization, Filtration and Stemming
Document indexing is the process of transforming document text into a representation of text and consists of three steps: tokenization, filtration and stemming.
During tokenization terms are lowercased and punctuation removed. Rules must be in place so digits, hyphens and other symbols can be parsed properly. Tokenization is followed by filtration. During filtration commonly used terms and terms that do not add any semantic meaning (stopwords) are removed. In most IR systems survival terms are further reduced to common stems or roots. This is known as stemming. Thus, the initial content of length l is reduced to a list of terms (stems and words) of length l’ (i.e., l’ < l). These processes are described in Figure 2. Evidently, if linearization shows that you have already “burned the trees”, a search engine will be indexing just that.
Similar lists can be extracted from individual documents and merged to conform an index of terms. This index can be used for different purposes; for instance, to compute term weights and to represent documents and queries as term vectors in a term space.
The weight of a term in a document consists of three different types of term weighting: local, global, and normalization. The term weight is given by
where Li, j is the local weight for term i in document j, Gi is the global weight for term i and Nj is the normalization factor for document j. Local weights are functions of how many times each term occurs in a document, global weights are functions of how many times documents containing each term appears in the collection, and the normalization factor corrects for discrepancies in the lengths of the documents.
In the classic Term Vector Space model
which reduces to the well-known tf*IDF weighting scheme
where log(D/di) is the Inverse Document Frequency (IDF), D is the number of documents in the collection (the database size) and di is the number of documents containing term i.
Equation 6 is just one of many term weighting schemes found in the term vector literature. Depending on how L, G and N are defined, different weighting schemes can be proposed for documents and queries.
KD values as estimators of term weights?
The only way that KD values could be taken for term weights
is if global weights are ignored and the normalization factor Nj is redefined in terms of document lengths
However, Gi = IDF = 1 constraints the collection size D to be equal to ten times the number of documents containing the term (D = 10*d) and Nj = 1/lj implies no stopword filtration. These conditions are not observed in commercial search systems.
Using a probabilistic term vector scheme in which IDF is defined as
does not help either since the condition Gi = IDF = 1 implies that D = 11*d. Additional unrrealistic constraints can be derived for other weighting schemes when Gi = 1.
To sum up, the assumption that KD values could be taken for estimates of term weights or that these values could be used for optimization purposes amounts to the Keyword Density of Non-Sense.
The Fractal Geometry of Nature, Benoit B. Mandelbrot, Chapter 38, W. H. Freeman, 1983.
From Complexity to Creativity: Computational Models of Evolutionary, Autopoietic and Cognitive Dynamics, Ben Goertzel, Plenum Press (1997).
Fractals and Sentence Production, Ben Goertzel, Ref 2, Chapter 9, Plenum Press (1997).
The Algorithmic Beauty of Plants, P. Prusinkiewicz and A. Lindenmayer, Springer-Verlag, New York, 1990.
Topic Analysis Using a Finite Mixture Model, Hang Li and Kenji Yamanish.
Improving the Effectiveness of Information Retrieval with Local Context Analysis, Jinxi Xu, W. Bruce Croft.
© Dr. E. Garcia. 2005
Tips and Tricks on Using Twitter for Business by Anton Pearce
Have you thought about using Twitter to market your business? Twitter is free, and available to small and large businesses. Here are some tips and tricks on using Twitter to promote your business. Here are four tips to use your Twitter account effectively.
Following other Twitter accounts that are in your target demographic will help you get an idea of what the conversation is. Then you need to post updates about your company, brand or product. As with any online medium, you want to be very careful to never spam any of your followers. Lastly, make sure that you follow successful online marketers, and look for other participants who are in your industry.
First Build an Account for Twitter Marketing
Twitter Marketing Uses Current Information
Twitter Marketing and Spam Do Not Mix
Twitter Marketing Can Assess the Competition
Twitter Marketing Requires Patience
Always respond when your followers tweet you. If you do not keep up with your following, it will begin to crumble. If you have too large of a following to maintain, then outsource your retweets or assign an employee to monitor and reply to your followers.
Twitter is an interactive marketing tool, and because of this it is valuable in two ways. While it is instrumental in getting your message out, it is also hugely helpful in taking the pulse of your customers. So make sure that your Twitter marketing efforts start strong and more importantly stay strong. For more advanced guidance, sign up for Anton Pearce’s ‘Clients on Tap’ ezine. It’s absolutely free and will show how to implement systems that generate all the clients you need for your professional practice. This ezine is essential reading if you want to get your online marketing systems set